Activision Blizzard in robust health despite WOW subscription drop


Activision Blizzard in robust health despite WOW subscription drop
It's been another bumper quarter for gaming giant Activison Blizzard, despite a worrying drop-off in subscriptions for World of Warcraft.
Enjoying its perch as the king of MMO's since releasing in 2004, World of Warcraft has been slowly bleeding subscriptions as players move on to more recent releases. In the latest figures released by Activision Blizzard, subscriber numbers are down 10% since September 2011, with 9.1 million active subscriptions at the moment. Improvement is expected with the September release of expansion pack "Mists of Pandaria", though.

The good news for Activision Blizzard is that Diablo 3 seems to have gobbled up a lot of these subscribers, with the game notching up sales of more than 3.5 million copies, propelling Acti-Blizzard to $1.075 billion in revenue, surpassing its $950 million projection for the first quarter.

Subscriptions to Call of Duty's Elite service are also looking pretty robust with over 2.3 million people paying for the service since its inception. The rest of the year brings further good news for the gaming behemoth with the release of Black Ops 2 and the previously mentioned WOW expansion pack.

Stick with Click as we'll be bringing you all the latest news on both Black Ops 2 and Mists of Pandaria as we get it!

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