Microsoft's Phil Spencer has suggested to GameSpot that the company is investigating ways to implement digital sharing into the Xbox One ecosystem, almost a year after it had first announced it as one of the console's major features, before backtracking and conceding to public pressure regarding the proposed "always-on" nature of the console.
We believe in a digital future on our box.On the digital space, and the things that we've talked about, what that opens up...like we understand what games you own and who you are and how you move around and who you might want to loan rights to your games or gift your games to.We totally believe in that future. And any other marketplace you play in, these kind of mechanisms are out there.
Although public raction to the initial announcement of Xbox One digital features last year was less than warm, the company has identified digital sharing as a potential way to differentiate itself further from Sony's PlayStation 4, potentially swaying gamers who remain undecided as to which next gen platform to purchase - something that's becoming increasingly necessary given the huge popularity of Sony's PlayStation Plus service, which offers uses "free" games every month that remain accessible so long as they have an active subscription.
We are now fully heads down on thinking about and building out the future of our digital marketplace to enable what people would expect, and hopefully some things that will delight them beyond their expectations.
Spencer is aware that the company probably handled things poorly last year, though, and he's aiming to ensure that there's no repeat of that clouded comnmunication for any new services.
I know when I say this I always get beat up, but I think some of what we were trying to say last summer was right. When you're going to say something to a consumer that might put them off, it's better to just be direct and honest, rather than trying to sugar-coat something that might be controversial.