Visitors to Ubisoft’s
viral website for Watch Dogs
may have had their e-mail addresses inadvertently leaked. The gameplay video for Watch Dogs was one of the highlights of E3
this year, and some may have spotted that there was a QR code visible. This linked to a viral website containing interviews with the Dot Connexion owners and a few 3D renders. The site has since been taken offline.
Visitors were invited to stay updated by entering their e-mail address, but the campaign may have gone horribly awry. Dotconnexion sign-ups were mass-mailed the news of Demarco's death, but the sender failed to use the Bcc box. This meant that all e-mail addresses were visible and many users became caught up in mass-reply chains. The mistake was spotted, so it appears that recipients beginning with I and after are safe.
The e-mail read, “It is with great regret that we inform you that Joseph Demarco passed away in a tragic, yet unexplained accident," the mail reads. "Being one of the most important philanthropists in the local digital art scene, his demise has left a deep void in the community. Out of respect for his friends and family, the dotconnexion exhibition will be cancelled. Sincerely yours, The dotconnexion Team."
This leak in itself is one way to get publicity, but many will not be sending their thanks to Ubisoft, and certainly won’t be e-mailing the developer. We’re sure that this wasn’t a deliberate ploy, as that would backfire. However, it is interesting to see something like this happen considering the subject matter of the game is digital information and the capabilities of some to hack into systems. Of course we’re sure those affected by the leak are less likely to appreciate this.
Watch Dogs will be released in 2013 on PC, PlayStation 3 and Xbox 360. We would advise staying tuned for more information rather than submitting your e-mail to any mailing lists…just in case!