As of today, July 25th 2012, a full seventeen months on from its release in Japan back in 2011, Nintendo’s 3DS
officially costs more to purchase than it does to manufacture.
Finance, eh? Wild ideas!
Though competitors Microsoft
sell their consoles at a loss quite consistently, Nintendo
normally resists such tactics, carefully balancing production costs to ensure healthy profit margins on hardware.
This changed with the 3DS
infamous price cut last August. (Infamous for them, not you. You get a bargin!) This was obviously to combat poor early sales, getting the product into the hands of interested consumers despite the financial hit on each portable console.
reported today a staggering 1.86 million units were sold during 2012’s second quarter, up and impressive 162% since Q2 2011.
So maybe the tactic paid off. Sorta.
In the seventeen months since release, 19 million 3DS
’ have been sold. So chances are there IS more interest in the 3DS XL,
released this Friday, than one might have initially suspected.