Recent figures released by GameStop on both sides of the Atlantic have painted quite different pictures of each continent's console preference. In Europe (as of December 2010), Sony's PS3 boasts 14.7 million units sold compared to the Xbox 360's 13.7 million. While North American figures place the Xbox 360 figures at an impressive 25.4 million units to the PS3's 15.4 million.
In both territories however, Nintendo are the undisputed kings with its Wii selling 24.9 million units in Europe and 34.2 million in North America, and the DS sales figures standing at 46 million and 47.3 million in Europe and North America respectively.
Sony's PSP rounds the current generation out with 14.8 million sales in Europe and 19 million in North America.
Although none of these figures are particularly surprising, it defintely shows the extent to which Nintendo currently dominate the hardware market, despite offering technically inferior hardware.