To reward people for downloading the new Guinness Plus app on their iPhone or Android device, Guinness will be giving them a free pint. Users of the app will also be eligible to win a host of prizes including Guinness rugby tickets, a trip to New York for St. Patrick’s Day and a party in the Guinness Storehouse.
While the first pint is free, users can boost their chances of being rewarded with the more prestigious rewards by using the app to check-in at any of the 6,500 participating pubs in the Republic of Ireland and Northern Ireland. The app features a social map and provides users with the social hot spots, giving them the ability to select a pub in their area, based on how busy it is.
According to Guinness’ Brand Manager, Stephanie Sheehan, this app is the perfect way to reward pub goers and to give them more value from their pub visits. She added, “We’re particularly excited about how the App connects great people to great pubs to enjoy their favourite pint, and offering some incredible money can’t buy experiences that will give App users unrivalled access to some of the best Guinness events and festivals throughout 2013.”
The Guinness Plus App is now available from iTunes and the Google Play Store.