In not at all the strangest annoucement of all time, feted author J.K. Rowling is teaming up with Warner Bros Studios yet again to revisit the world she created and populated with all things Potter.
It all comes from a 2001 book called Fantastic Beasts and Where to Find Them. Ostensibly written by one NewtScamander, it's supposed to be the book Harry Potter himself uses to learn about all the magical creatures in the land.
Clever marketing aside, the adaptation will take the route of exploring the adventures of Scamander himself as he discovers new creatures, some 70 years before the time of Harry and Hogwarts. In this case, Rowling herself will handle the screenplay, expanding on the ideas explored in the original book.
Naturally, hopes will be high for the new endeavour with the 8 Harry Potter films making more than $7.5 billion dollars in their run between 2001 and 2011. And if the the first is a sucess, we'll have an all new film series on our hands.
Here's what Rowling had to say: "Although it will be set in the worldwide community of witches and wizards where I was so happy for seventeen years, ‘Fantastic Beasts and Where to Find Them’ is neither a prequel nor a sequel to the Harry Potter series, but an extension of the wizarding world.The laws and customs of the hidden magical society will be familiar to anyone who has read the Harry Potter books or seen the films, but Newt’s story will start in New York, seventy years before Harry’s gets underway."
The film series will be supported by other media, including video games and 'consumer products' - which we suppose means toys. And there will also be some link up with Rowling's ever growing interactive site at Pottermore.com.
And if that's not enough Rowling, a BBC mini-series version of her recent novel The Casual Vacancy is set to go into production in 2014, with international distribution handled by Warners.
Fantastic Beasts and Where to Find Them doesn't have a release date yet but you'll hear all about it in due course.