Dublin’s Tower Records
will transform into an interactive music laboratory as it plays host to the Coca-Cola Beat Academy
this coming weekend. The one-off music workshop will begin tomorrow, March 23.
The Beat Academy is part of the Move to the Beat campaign, which has been developed to celebrate the 2012 London Olympics.
The campaign has already seen super-producer Mark Ronson collaborate with Katy B on the track Anywhere in the World, which has the sounds of music, sport and Coca-Cola combined to create the track.
said that the Beat Academy is “all about getting teens in Ireland excited about London 2012 by tapping into their passion for music and fusing it with sport.” Irish music lovers will be able to learn about music production, mixing and DJing from the international producer Phil Misk
and Irish DJ Dave De Valera
De Valera said: “I can’t wait to unearth some of Ireland’s producing talent. If you have any interest in music production or music in general on any level, make sure to drop by the Beat Academy.”
The Academy takes place from 12 - 6 this Friday, Saturday and Sunday. Phil Misk will be there from 2 - 5 on saturday and Dave De Valera will be there from 2 - 5 on Sunday. The Track the Beat Facebook app
that allows users to gain access to exclusive content and prizes will also be demonstrated.
Anywhere in the World -