Fairy Magic enables the player to use their iPhone, iPod touch or iPad as a lens through which fairies hidden in the world can be found. Players can collect over 50 unique fairies across 7 different “fairy clans”, discover their names, and play simple games with them. Fairies can be photographed indoors or outdoors, with the game lighting adapting to the surroundings.
Inlifesize, the games company established by former Electronic Arts Creative Director, Phil Campbell
and Industrial Light & Magic and Walt Disney Feature Animation alumni Greg Maguire
, has unveiled the company’s first title.
CEO Greg Maguire said “Phil and I have both been fascinated by the changes in the consumer entertainment landscape brought about by the iPhone, and disappointed that so many independent apps trade off quality against “speed to market” and production costs. We thought we could apply what we know from blockbuster movies and games to the app market and raise the bar for interaction, animation and character design.”
Drawing on a global team which includes talent from former Lucasfilm, Pixar, and Digital Domain artists, developers and animators, Inlifesize have developed a proprietary high performance Animation and Augmented Reality platform.
Fairy Magic was financed through the Northern Ireland Screen Fund supported by Invest NI and part funded by the European Regional Development Fund.
A Fairy from Fairy Magic App Enlarge
The game – which is now available on the App Store can be viewed here:http://www.inlifesize.comhttp://itunes.apple.com/us/app/fairy-magic/id513891862?ls=1&mt=8