, formerly known as the Android market
, may be planning to allow users to purchase movies. It is currently only possible to rent movies, but Google Play may follow Netflix
down the road of allowing users to buy films. It is rumoured that Google is considering this move as a result of pressure from Hollywood studios using this condition as a bargaining chip in giving Google Play certain titles to rent. It has been said that this option could begin appearing as early as this summer.
This is the latest development regarding Google Play, which appears to be moving towards a fuller entertainment experience. Firstly, the market itself was revamped and renamed to make it a more open-ended marketplace, then Google Play looked like it could target Audio books and magazine, and now this.
Google has not commented on the speculation, but if rumours are true we could begin to see changes very soon. It is a move that would make sense considering that iTunes
offers this service, and Netflix was previously convinced to sell titles in return for additional content.