Nokia World is well under way in Europe, and the handset maker is rolling out a diverse lineup of new phones, including the Nokia Lumia 800 and 710. The Lumia devices are the first in Nokia's portfolio to use the Windows Phone 7 operating system.
Justeight months ago, Nokia announced it's strategic partnership with Microsoft's Windows Phone 7, to the surprise of many tech commentators. Since then, it's been all quite and the Lumia devices are the first fruits of this partnership.
The Lumia 800 aims to bring content to life with its design, imaging capabilities and new experiences while the Lumia 710 is a more-affordable option that competes with mid-tier Android devices. "Since Nokia's major strategic shift only eight months ago, the company has found a new energy," said Pete Cunningham, principal analyst at Canalys. "It has provided substantial improvements to Symbian, managed to differentiate on Windows Phone and it continues to build on its strong portfolio in mobile phones. Nokia is delivering on its pledges, and is clearly demonstrating its path to future success."
With the Nokia phones, Microsoft has plenty at stake. The Lumia 800,Nokia's new flagship device,is billed as a social phone with strong Internet performance.
The phone offers one-touch social-network access, contact grouping, integrated communication threads and Internet Explorer 9. The Lumia 800 has a 3.7-inch AMOLED ClearBlack curved display blending into the reduced body design, and a 1.4 GHz processor. The hardware includes an instant-share camera based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for storing images and music.
The Nokia Lumia 800 will sell for about 420 euros. "A lot of attention is going to be given to the high-end phone, the Lumia 800, which offers a spectacular design but otherwise provides basically a stock Windows Phone experience," said Avi Greengart, an analyst at Current Analysis, from Nokia World.