Samsung targets mirrorless camera market share

News

Samsung targets mirrorless camera market share
Cuts other product lines as a result.
Samsung is planning to target the mirrorless camera market and reduce its focus on the traditional point-and-shoot cameras. Samsung has outlined that it wishes to hold the largest market share in 2015 with more than 20% of the total. It currently holds approximately 5% of the total market share. In order to meet this goal, Samsung will reduce its offerings of “low-end compact cameras”.

Market research estimates that mirrorless camera sales will increase by 60 percent to 6.43 million units this year worldwide, according to figures from market research firm IDC. Its research also indicates that the DLSR market will grow 18% to 16.76 million units. Samsung has already begun the transition and is converting manufacturing lines to produce mirrorless cameras. Its 2012 lineup features mirrorless cameras boasting built-in WiFi, photo filters and social networking features.


Samsung targets mirrorless camera market share on ClickOnline.com
About this author

mark@clickonline.com
Staff Writer
Recent Articles by this author
29 July, 2015
Platinum Games’ Hideki Kamiya, who is currently game director on Scalebound,...
29 July, 2015
With smartphones continuing to get slimmer manufacturers are tasked with the challenge...
29 July, 2015
Windows 10 is now rolling out across the world, but mobile users may have to wait...
29 July, 2015
Lexus released a new video for its hoverboard, showing it in action and revealing...