The Apple iPhone 5s Looks Set to be Divisive

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The Apple iPhone 5s Looks Set to be Divisive

Apple is positioning the iPhone 5s as the most forward-thinking smartphone in the world. That seems like an overstatement given comments from some analysts and reviewers, but there is some innovation, more speed and various other improvements that could drive consumers to upgrade. The iPhone 5s, for example, offers an A7 chip that makes it the world's first smartphone with 64-bit desktop-class architecture for fast performance. It also offers a new 8-megapixel iSight camera with True Tone flash and introduces Touch ID, a way to securely unlock your phone with just the touch of a finger.

And, of course, the iPhone 5s comes with iOS 7, which Apple calls the most significant iOS update since the original iPhone. The operating system was engineered for 64-bit technology and offers hundreds of new features, including Control Center, Notification Center, improved multitasking, AirDrop, enhanced photos, Safari, Siri and iTunes Radio. Still, the iPhone 5s isn't turning the smartphone world upside down. Wanted: Larger Screen Size We asked Jeff Kagan, a wireless industry analyst in Atlanta, for his take on the announcement. He told us it's both good and bad -- general improvements but no earthshaking innovation. "The good part was the new iOS 7 and two new handsets with new features.

The bad part was there is no new device with a larger screen size," Kagan said. "One question about the iOS 7 operating system is, this is a very different OS, so what if some users want to stay with iOS 6. Can they? It is always helpful to give customers the choice rather than forcing them to do something."



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