YouTube may implement pay-per-view model

News

YouTube may implement pay-per-view model
Videos of dancing cats and idiot stunts will still be free.
YouTube is toying with the idea of launching a premium paywall-protected side to the site according to new reports. The content protected by a paywall would not be the same as that currently available for free on the site, but would instead be content of high-demand that is not currently available, such as sports coverage and other entertainment. A pay-per-view model would enable YouTube to entice the content owners to put their content onto the video site.

YouTube has already moved beyond generating revenue solely from advertising. Its YouTube Movies channel allows users to rent movies, while a partnership with WillowTV gives users access to cricket events from around the world for $45.99 per season. Parent company Google has also looked into other revenue streams with the launch of Google Play and the sale of music, movies and eBooks.

CEO Salar Kamangar said in January that YouTube is “a media platform and we want to [have] a business model that media partners demand.” YouTube is beginning to push itself as more than just a viral video site; it has launched premium channels, pushed for more partners and key content creators and invested heavily in partner schemes and certain channels.


YouTube may implement pay-per-view model on ClickOnline.com


About this author

mark@clickonline.com
Staff Writer
Recent Articles by this author
25 July, 2014
The app, apparently called Bolt, appeared on a banner ad inside the current Instagram...
25 July, 2014
Whether it’s called the iWatch or iTime and no matter what features it has,...
25 July, 2014
The Xperia Z3 bears all the traditional aesthetics of a Sony flagship model, according...
25 July, 2014
Irish filmmaker Eoghan Kidney has launched a crowdfunding campaign to the tune of...