is toying with the idea of launching a premium paywall-protected side to the site according to new reports. The content protected by a paywall would not be the same as that currently available for free on the site, but would instead be content of high-demand that is not currently available, such as sports coverage and other entertainment. A pay-per-view model would enable YouTube to entice the content owners to put their content onto the video site.
YouTube has already moved beyond generating revenue solely from advertising. Its YouTube Movies
channel allows users to rent movies, while a partnership with WillowTV
gives users access to cricket events from around the world for $45.99 per season. Parent company Google has also looked into other revenue streams with the launch of Google Play
and the sale of music, movies and eBooks.
CEO Salar Kamangar said in January that YouTube is “a media platform and we want to [have] a business model that media partners demand.” YouTube is beginning to push itself as more than just a viral video site; it has launched premium channels, pushed for more partners and key content creators and invested heavily in partner schemes and certain channels.